Wine Investment of some form has been around for many years. People used to sell a case here and there to fund the growth of their cellar. However, in the past few years it has become a much more profitable market with many more investors. The emergence of interest from new markets, particularly China, has made investing in wine extremely profitable.
Wine is more transparent than other investments. It is a finite product that improves with age and becomes scarcer as it is consumed. Unlike a share certificate, it has an intrinsic value as a quality luxury product.